Anna und eine Kollegin von Afrolocke arbeiten draussen am LaptopDas Afrolocke Team im Buero am gemeinsamen TischMittagspause des Afrolocke Teams auf der Terrasse

OUR TEAM

Anna, Gruenderin von Afrolocke

Anna

Founder

More about Anna
Gisele, Social Media Managerin bei Afrolocke

Gisele

Social media

Nadine, PR und Social Media Managerin bei Afrolocke

Nadine

Marketing, PR & social media

More about Nadine
Portrait von Anna

"Seeing Afrolocke grow makes me very happy and proud. We are correcting the prevailing beauty ideal and making diversity visible.

Being the first certified natural cosmetics label from Germany for curly heads, and seeing visible change, motivates me to keep working on my dream."

Anna

Anna, which Afrolocke product is your favourite?

The shampoo is my all-time favourite. The leave-in is my daily go-to.

Why did you found Afrolocke?

With Afrolocke I want to correct the prevailing Western beauty ideal and make diversity visible in retail. After years of searching the shops for a natural product for my afro hair, I started researching and experimenting at home in my kitchen to develop my own natural formulations.

Anna

Your best home office tip?

A bunch of wild flowers on the table and a coffee with oat milk to start the day.

Anna

Team houseplant or team garden?

I am very grateful for our little garden and would not want to be without it.

Anna

Curls big and voluminous or defined?

I like my afro hair defined. But I also like that it looks different after every wash day.

Anna

Portrait von Nadine

"After a period of questioning, I looked for work I could feel more passionate about and draw more inspiration from. I found both at Afrolocke."

Nadine

Nadine, which Afrolocke product is your favourite?

Definitely the leave-in! It took my styling to a new level. No other product makes my hair this defined and easy to comb without taking away volume or leaving it sticky.

Team houseplant or team garden?

Sadly I do not have green fingers. But this year I planted tomatoes for the first time. It worked surprisingly well. I will get there ;-)

Nadine

Why do you work at Afrolocke?

After a period of questioning, I looked for work I could feel more passionate about and draw more inspiration from. I found both at Afrolocke. On top of that, I have been buying and loving Afrolocke products from the very beginning. It is not just great that I no longer have to order my hair products from the US or bring them back with me (on trips to the US I deliberately saved space and weight in my suitcase for a lot of products). My hair is genuinely much healthier with Afrolocke, it grows longer and takes less effort because it has become so much easier to care for.

Nadine

Your best home office tip?

Create a cosy setting with scented candles, palo santo, focus music, a tidy desk and enough water and tea within reach. Regular short breaks and fresh air also boost my productivity.

Nadine

Could you briefly describe your work at Afrolocke?

I look after social media and PR. I come up with posts and stories for our Instagram channel, write blog articles and stay in touch with magazines and influencers. I especially enjoy answering the messages that mostly reach us via Instagram. We have a small, lovely community that shares its knowledge about curls and likes to exchange ideas.

Nadine

Curls big and voluminous or defined?

The perfect middle ground, ideally. Happily with a natural bit of frizz, because I like the look.

Nadine

What is your weakness?

Ben&Jerry`s ice cream and crisps!

Nadine