DATA PROTECTION

DATA PROTECTION
Responsible body within the meaning of data protection laws, in particular the EU General Data Protection Regulation (GDPR), is:

Afrolocke UG (limited liability)
Eichenweg 7/2
D-71638 Ludwigsburg

Phone: +49 173 973 0640
Email: post@afrolocke.de

Register court: Stuttgart District Court
Register number: HRB 760470

Managing director authorized to represent:
Anna Baltruschat 

Sales tax identification number according to § 27a UStG:
DE312329340

Your rights as a data subject
You can exercise the following rights at any time using the contact details of our data protection officer:

Information about your data stored by us and their processing,
Correction of incorrect personal data,
Deletion of your data stored by us,
Restriction of data processing if we are not yet allowed to delete your data due to legal obligations,
Objection to the processing of your data by us and
Data portability, provided you have consented to the data processing or have concluded a contract with us.
If you have given us your consent, you can revoke it at any time with effect for the future.

You can contact the supervisory authority responsible for you at any time with a complaint. Your competent supervisory authority depends on the state of your place of residence, your work or the alleged violation. A list of the supervisory authorities (for the non-public area) with addresses can be found at:  https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

Purposes of data processing by the responsible body and third parties
We process your personal data only for the purposes stated in this data protection declaration. A transfer of your personal data to third parties for purposes other than those mentioned does not take place. We only pass on your personal data to third parties if:

You have given your express consent
the processing is necessary to process a contract with you,
the processing is necessary to fulfill a legal obligation,
Processing is necessary to safeguard legitimate interests and there is no reason to assume that you have an overriding legitimate interest in not disclosing your data.

Deletion or blocking of the data
We adhere to the principles of data avoidance and data economy. We therefore only store your personal data for as long as is necessary to achieve the purposes mentioned here or as stipulated by the various storage periods provided by law. After the respective purpose or expiry of these deadlines, the corresponding data will be routinely blocked or deleted in accordance with the statutory provisions.

Collection of general information when you visit our website
When you access our website, information of a general nature is automatically recorded by means of a cookie. This information (server log files) includes the type of web browser, the operating system used, the domain name of your Internet service provider and the like. This is exclusively information that does not allow any conclusions to be drawn about your person.

This information is technically necessary in order to correctly deliver the website content you have requested and is mandatory when using the Internet. In particular, they are processed for the following purposes:

Ensuring a problem-free connection to the website,
Ensuring a smooth use of our website,
Evaluation of system security and stability as well as
for further administrative purposes.
The processing of your personal data is based on our legitimate interest from the aforementioned data collection purposes. We do not use your data to draw conclusions about you personally. The recipients of the data are only the responsible body and, if applicable, the processor.

Anonymous information of this kind may be statistically evaluated by us in order to optimize our website and the technology behind it.

Cookies
Like many other websites, we also use so-called "cookies". Cookies are small text files that are transferred to your hard drive by a website server. This automatically gives us certain data such as B. IP address, browser used, operating system and your connection to the Internet.

Cookies cannot be used to start programs or transfer viruses to a computer. Based on the information contained in cookies, we can make navigation easier for you and enable our website to be displayed correctly.

Data transfer to fulfill the contract
In no case will the data collected by us be passed on to third parties or linked to personal data without your consent, unless this is necessary to fulfill the contract. The transfer of your data necessary for the fulfillment of the contract takes place to the shipping company commissioned with the delivery, insofar as this is necessary for the delivery of the ordered goods. Depending on which payment service provider you select in the ordering process, we will pass on the payment data collected for this purpose to the credit institute commissioned with the payment and, if applicable, to the payment service provider commissioned by us or to the selected payment service. In some cases, the selected payment service providers also collect this data themselves if you create an account there. In this case, you must log in to the payment service provider with your access data during the ordering process. The data protection declaration of the respective payment service provider applies in this respect.

Of course, you can also view our website without cookies. Internet browsers are regularly set to accept cookies. In general, you can deactivate the use of cookies at any time via the settings of your browser. Please use the help functions of your internet browser to find out how you can change these settings. Please note that individual functions of our website may not work if you have deactivated the use of cookies.

Provision of chargeable services
For the provision of chargeable services, we ask for additional data, such as payment details, in order to be able to carry out your order. We store this data in our systems until the statutory retention periods have expired.

SSL encryption
To protect the security of your data during transmission, we use state-of-the-art encryption methods (e.g. SSL) over HTTPS.

Newsletter
On the basis of your expressly given consent, we will regularly send you our newsletter or comparable information by e-mail to the e-mail address you provided.

To receive the newsletter, it is sufficient to provide your email address. When you register to receive our newsletter, the data you provide will only be used for this purpose. Subscribers can also be informed by email about circumstances that are relevant for the service or registration (e.g. changes to the newsletter offer or technical circumstances).

For an effective registration we need a valid email address. In order to check that the registration is actually made by the owner of an e-mail address, we use the "double opt-in" procedure. For this purpose, we log the order for the newsletter, the dispatch of a confirmation email and the receipt of the response requested. Further data is not collected. The data will only be used to send the newsletter and will not be passed on to third parties.

You can revoke your consent to the storage of your personal data and its use for sending the newsletter at any time. There is a corresponding link in every newsletter. You can also unsubscribe directly on this website at any time or inform us of your request using the contact option given at the end of this data protection notice.

contact form
If you contact us with questions of any kind by e-mail or contact form, give us your voluntary consent for the purpose of contacting us. A valid email address is required for this. This is used to assign the request and then answer it. The specification of further data is optional. The information you provide will be stored for the purpose of processing the request and for possible follow-up questions. After your request has been dealt with, personal data will be automatically deleted.

Use of Google Analytics
This website uses Google Analytics, a web analysis service from Google Inc. (following: Google). Google Analytics uses so-called "cookies", ie text files that are stored on your computer and that enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, due to the activation of IP anonymization on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address will only be transmitted to a Google server in the USA and shortened there in exceptional cases. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

The purposes of data processing are to evaluate the use of the website and to compile reports on activities on the website. Based on the use of the website and the Internet, further related services are then to be provided. The processing is based on the legitimate interest of the website operator.

You can prevent the storage of cookies by setting your browser software accordingly; we would like to point out, however, that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install: Browser add-on to deactivate Google Analytics.

In addition or as an alternative to the browser add-on, you can prevent tracking by Google Analytics on our website by clicking this link. An opt-out cookie will be installed on your device. This will prevent Google Analytics from collecting data for this website and for this browser in the future as long as the cookie remains installed in your browser.

Use of Facebook pixels
We use the Facebook Pixel as part of the technologies of Facebook Ireland Ltd [https://de-de.facebook.com/facebookdublin/]., 4 Grand Canal Square, Dublin 2, Ireland (“Facebook”). With the Facebook pixel, data (IP address, time of the visit, device and browser information as well as information about your use of our website based on events specified by us such as visiting a website or newsletter registration) are automatically collected and stored, from which you are using Usage profiles are created from pseudonyms. For this purpose, a cookie is automatically set by the Facebook Pixel when you visit our website, which automatically enables your browser to be recognized when you visit other websites using a pseudonymous CookieID. Facebook will combine this information with other data from your Facebook account and use it to compile reports on website activity and to provide other services related to website activity, in particular personalized and group-based advertising.
The information automatically collected by Facebook technologies about your use of our website is usually transmitted to and stored on a server operated by Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA. There is no adequacy decision by the European Commission for the USA. If the data transfer to the USA is our responsibility, our cooperation is based on standard data protection clauses of the European Commission. You can find more information about data processing by Facebook in Facebook's data protection information [https://de-de.facebook.com/policy.php].

Facebook Ads / Facebook Analytics 
As part of Facebook Analytics, statistics about visitor activities on our website are created from the data collected with the Facebook Pixel about your use of our website. The data processing takes place on the basis of an agreement on order processing by Facebook. Your analysis serves the optimal presentation and marketing of our website.

We use Facebook Ads to advertise this website on Facebook and other platforms. We determine the parameters of the respective advertising campaign. Facebook is responsible for the exact implementation, in particular the decision about the placement of the advertisements with individual users. Unless otherwise specified for the individual technologies, the data processing takes place on the basis of an agreement between jointly responsible parties in accordance with Art. 26 GDPR. The joint responsibility is limited to the collection of the data and its transmission to Facebook Ireland. The subsequent data processing by Facebook Ireland is not covered by this.

Based on the statistics on visitor activities on our website created via Facebook Pixel, we operate group-based advertising on Facebook via Facebook Custom Audience by determining the characteristics of the respective target group.

On the basis of the pseudonymous cookie ID set by the Facebook Pixel and the data collected about your usage behavior on our website, we operate personalized advertising via Facebook Pixel Remarketing.

Via Facebook Pixel Conversions, we measure your subsequent usage behavior for web analysis and event tracking if you have reached our website via an advertisement from Facebook Ads. The data processing takes place on the basis of an agreement on order processing by Facebook.

Embedded YouTube Videos
We embed YouTube videos on some of our websites. The operator of the corresponding plugins is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page with the YouTube plug-in, a connection to YouTube servers is established. In doing so, YouTube will be informed which pages you are visiting. If you are logged into your YouTube account, YouTube can assign your surfing behavior to you personally. You can prevent this by logging out of your YouTube account beforehand.

If a YouTube video is started, the provider uses cookies that collect information about user behavior.

If you have deactivated the storage of cookies for the Google ad program, you will not have to reckon with such cookies when watching YouTube videos. However, YouTube also stores non-personal usage information in other cookies. If you want to prevent this, you have to block the storage of cookies in your browser.

Further information on data protection at "Youtube" can be found in the provider's data protection declaration at:  https://www.google.de/intl/de/policies/privacy/

Google AdWords
Our website uses Google conversion tracking. If you have reached our website via an advertisement placed by Google, Google Adwords will set a cookie on your computer. The conversion tracking cookie is set when a user clicks on an ad placed by Google. These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages on our website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. Every Google AdWords customer receives a different cookie. Cookies cannot therefore be tracked via the websites of AdWords customers. The information obtained using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. The customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.

If you do not want to participate in the tracking, you can refuse the setting of a cookie required for this - for example via a browser setting that generally deactivates the automatic setting of cookies or set your browser so that cookies from the domain “googleleadservices.com” are blocked.

Please note that you must not delete the opt-out cookies as long as you do not want measurement data to be recorded. If you have deleted all of your cookies in your browser, you must set the respective opt-out cookie again.

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Note on data processing in connection with Google Analytics

This website uses Google Analytics, a web analysis service from Google Ireland Limited. If the person responsible for data processing on this website is outside the European Economic Area or Switzerland, Google Analytics data processing is carried out by Google LLC. Google LLC and Google Ireland Limited are hereinafter referred to as "Google".

Google Analytics uses so-called "cookies", text files that are stored on the visitor's computer and that enable an analysis of the website visitor's use of the website. The information generated by the cookie about the use of this website by the site visitor (including the abbreviated IP address) is usually transmitted to a Google server and stored there.

Google Analytics is only used on this website with the "_anonymizeIp ()" extension. This extension ensures anonymization of the IP address by shortening it and rules out any direct personal reference. As a result of the extension, Google's IP address will be shortened beforehand within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address will only be transmitted to a Google server in the USA and shortened there in exceptional cases. The IP address transmitted by the relevant browser as part of Google Analytics will not be merged with other Google data.

On behalf of the site operator, Google will use the information to evaluate the use of the website, to compile reports on website activity and to provide the site operator with other services related to website and internet use (Art. 6 Para. 1 lit. f GDPR). The legitimate interest in data processing lies in the optimization of this website, the analysis of the use of the website and the adaptation of the content. The interests of the users are adequately protected by the pseudonymization.

Google LLC. offers a guarantee on the basis of the standard contractual clauses to comply with an appropriate level of data protection. The data sent and linked to cookies, user IDs (e.g. user ID) or advertising IDs are automatically deleted after 50 months. The deletion of data whose retention period has expired takes place automatically once a month.

The collection by Google Analytics can be prevented by the page visitor adjusting the cookie settings for this website. The collection and storage of the IP address and the data generated by cookies can also be objected to at any time with effect for the future. The corresponding browser plug-in can be downloaded and installed from the following link:  https://tools.google.com/dlpage/gaoptout .

The page visitor can prevent Google Analytics from collecting data on this website by clicking on the following  link  clicks. An opt-out cookie is set which prevents future collection of data when you visit this website.

Further information on the use of data by Google, setting and objection options can be found in Google's data protection declaration (https://policies.google.com/privacy ) and in the settings for the display of advertisements by Google ( https: // adssettings. google.com/authenticated ).

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reCAPTCHA

To protect your inquiries via the Internet form, we use the reCAPTCHA service from Google LLC (Google). The query is used to differentiate whether the input is made by a person or improperly by automated, machine processing. The query includes the sending of the IP address and any other data required by Google for the reCAPTCHA service to Google. For this purpose, your input will be transmitted to Google and used there. However, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address will only be transmitted to a Google server in the USA and shortened there in exceptional cases. On behalf of the operator of this website, Google will use this information to evaluate your use of this service. The IP address transmitted by your browser as part of reCaptcha will not be merged with other Google data. The different data protection provisions of Google apply to this data. You can find more information about Google's data protection guidelines at:  https://policies.google.com/privacy?hl=de

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Change of our data protection regulations

We reserve the right to adapt this data protection declaration so that it always complies with current legal requirements or to implement changes to our services in the data protection declaration, e.g. when introducing new services. The new data protection declaration will then apply to your next visit.

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Questions to the data protection officer

If you have any questions about data protection, please send us an email or contact the person responsible for data protection in our organization directly: post@afrolocke.de

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As of 07/28/2021  

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